Privacy Policy

Last updated: 6 May 2026

1. Who we are

This website is operated by Synthesis Water Solutions Ltd, a company registered in England and Wales. Our registered office is at 17 London Road, Alderley Edge, Cheshire, SK9 7JT.

Company registration number: 14734393

If you have any questions about this privacy policy or how we handle your personal data, please contact us at info@synthesis-ws.com.

2. What personal data we collect

We collect personal data only when you choose to contact us through the enquiry forms on this website. The information you provide may include:

Your name
Your company name
Your email address
Your telephone number
The content of your message or enquiry

We also collect certain technical information automatically when you visit the site, through Google Analytics. This may include your IP address (anonymised), browser type, pages visited and time spent on the site. This information does not identify you personally.

3. How we use your personal data

3.1 Contact form enquiries

When you submit an enquiry through our website, we use the information you provide to respond to your enquiry and to follow up with you where appropriate. The legal basis for this processing is our legitimate interests in responding to business enquiries and communicating with prospective customers.

3.2 Website analytics

We use Google Analytics to understand how visitors use our website — which pages are visited, how long visitors stay, and where they come from. This helps us improve the site. Google Analytics processes this data on our behalf. The legal basis for this processing is your consent, which you can give or withdraw through our cookie consent banner.

4. How long we keep your data

Enquiry data submitted through our contact forms is retained for up to 24 months from the date of submission. After this period, enquiry data is deleted. If an enquiry results in an ongoing business relationship, data may be retained for longer in accordance with our contractual obligations.

Analytics data is retained in accordance with Google Analytics' standard retention settings, which we have set to 24 months.

5. Who we share your data with

We do not sell your personal data to third parties. We may share your data with the following service providers who process it on our behalf:

Google Analytics — website analytics. Google's privacy policy is available at policies.google.com/privacy
This website is hosted on a third party website platform which processes certain technical data as part of normal site operation.

We will not share your personal data with any other third parties without your consent, unless we are required to do so by law.

6. International transfers

Google Analytics may transfer data outside the UK. Google participates in the UK Extension to the EU-US Data Privacy Framework and provides appropriate safeguards for such transfers. For further information see Google's privacy policy.

7. Your rights

Under UK GDPR you have the following rights in relation to your personal data:

The right to access the personal data we hold about you
The right to request correction of inaccurate data
The right to request deletion of your data
The right to object to processing based on legitimate interests
The right to restrict processing in certain circumstances
The right to data portability

To exercise any of these rights please contact us at info@synthesis-ws.com. We will respond within one month.

8. Cookies

For information about the cookies we use and how to control them, please see our Cookie Policy at synthesis-ws.com/cookie-policy.

9. Changes to this policy

We may update this privacy policy from time to time. The date at the top of this page indicates when it was last updated. We encourage you to review this policy periodically.